As a London-based DeFi analyst with a penchant for cold logic over hype, I’ve tracked the collapse of Loudio from $98M to $3.8K and seen how 'mouth-grabbing' campaigns are failing at conversion. This isn’t just noise—it’s a systemic breakdown of marketing alignment. In this deep dive, I break down why reward-driven noise is unsustainable, why Kaito’s algorithm updates matter, and what real traction looks like in the post-hype era. The future isn’t louder—it’s smarter.